The girl with the Red Pentax

I kind of already feel that way about social media because overkill does that. I like tumblr though.

I live in a country that is considered a bit “behind” all things pop/modern. THIS is a good thing. I know people who don’t twitter, fb, no iphone- and they are doing just fine.

I’ve said it before and I will say it again: it has gotten to the point that people are more concerned with communnicating to the world whatever it is there doing instead of enjoying what they are doing.

lifeinsideout:

My first visit to New York City included stepping into the 24,000 sq ft. M&M store on Times Square. Not only did I end up buying M&M merchandise, which is now part of my everyday life, but I also spent an hour just going through one shelf after another, ogling at the seemingly attractive and overly creative transfusions of the brand.

I am not going to hesitate to declare that, soon, advertising will be a bad word. Soon, social media will become an overused, meaningless term.

We, as marketers, must take the necessary steps to define what’s next and bring it closer to today. Let’s redefine the branding models and readjust our thoughts. It is about time we stop limiting ourselves to advertising and selling products blatantly while ignoring the cultural halos that surround our brand messages. Let’s over-deliver.

Brands that will continue to provide extra-ordinary experiences to enhance people’s lives will be the ones with dedicated fandom. Let’s shift our minds from moving pockets to moving cultures.

Take a look at these brands across the globe, who have recently created experiences by mounting their brands in unexpected environments, digitally or physically.